Sales Enquiry Management.

Sales Enquiry Management in the Motor Industry.

Plug the leaks and fill the gaps in your enquiry management processes with Customer Connection.

Enquiries may regarded as the lifeblood of any business, but in a lot of car dealerships they are all too easily disposed of.

When any Sales Manager, Dealer Principal or Owner tells you that things are "quiet", what do they actually mean? Generally what they are commenting on is showroom traffic or that the phone has stopped ringing.

This is usually coupled with comments about how much they are spending on marketing and it still isn't helping.

So if their measure is enquiry levels and they are so precious, why do so many motor dealers not ensure their enquiry processes are more tightly controlled or even worse why do they let them go so easily?

No matter how optimistic we feel about the future and the car market, it is a fair assumption that enquiries will be harder to come by and from a marketing point of view much more expensive to attract.

If 1 in 5 customers buy from you, and your dealership averages 50 enquiries per week you will have 2,080 people per annum who enquired but did not buy. Significant investment was made in bringing these enquiries to your door.

Multiply this statistic over the outlets of a dealer group and the numbers are staggering.

At Customer Connection we provide proactive tools to take your Enquiry Management and CRM to whole new level that allow you to take action - often before it's too late.

The good news is that our products have been developed and designed by motor industry professionals for use in dealerships which means that they are simple to use, low cost, complement your existing enquiry management systems and do not add to your sales manager's workload.

Customer Connection tools are module based allowing you to pick and choose the levels but also upgrade later when you are ready.

If you would like to learn more and find out how Customer Connection could help your business please call Fraser Morrison on 0845 123 5412 or use our ENQUIRY FORM and we will contact you.

www.CustomerConnection.co.uk

Customer Connection: Gives you the REAL reasons why people did not buy from you and provides the information to let you do something about it before it’s too late.

Follow us on Twitter @CustConnection

Lost Sales Analysis.

Lost Sales Analysis in the Motor Trade by Customer Connection.


If you do not monitor your lost sales on a consistent basis then you are burning your marketing spend and missing golden opportunities to sell more cars.

There's no doubt that the  advent of electronic diary enquiry management systems over the last decade or so has vastly improved data collection and follow-up processes in the motor industry.


However as with any customer database this is only as good as the information contained within it and the problem comes when sales people in dealerships start to update their enquiry diary and comment on actions taken.


You can see that some motor dealers have begun to realise the importance of monitoring their enquiry management with the increasing popularity of installing call recording solutions into their businesses. Whilst the goal of these systems is to improve call handling we know that they are increasingly being used by the sales management because they feel the need to check what the sales people are feeding back matches what is being said by the customer.


To put it bluntly, are their sales team telling them the truth?!


At Customer Connection we work closely with our clients and have seen countless examples of customer feedback being very different from what is being reported back by sales people to their management.


Yes, voice call recording systems do a great job of this and have their place but of course it only picks up any interaction that took place on the phone.

Customer Connection systems provide real customer feedback from enquiries that came from showroom enquiries, phone enquiries and leads that were generated via email or your website forms.


The research we have done with our clients using our lost sales product provides some staggering results  in getting feedback from customers who their sales people claim are no longer in the market or have bought from a competitor.


Our lost sales analysis tools have been successful in re-igniting sales leads that were otherwise reported as dead and providing vital information to sales or enquiry managers who can compare the feedback with the data they received from their own teams.


It's not unusual for at least a third of respondees to indicate that they are still in the market...


On a recent project for a large dealer group 52% of respondees indicated that they were still in the market, or the reason that was given for 'no further interest' did not closely match that given by the sales executive.


Happily with this renewed contact the dealerships also generated sales from these respondees, which more than covered any costs they incurred for our services and of course they had not spent any more money on marketing.

Customer Connection gives you this important data in a low-cost easy to understand format and best of all it’s very FAST!

If you would like more information or to understand how Customer Connection can assist your business please call us on 0845 123 5412 or request more information here>>

www.CustomerConnection.co.uk


Customer Connection: Gives you the REAL reasons why people did not buy from you and provides the information to let you do something about it before it’s too late.


Follow us on Twitter @CustConnection

Choosing a new website provider.

Choosing a new motor dealer website provider.
The motortradesolutions.net difference.
Creative ongoing support for your Automotive Website.

Click above to see our website portfolio.

Choosing the right supplier for your online presence is never easy and you often have to live with your decision for not just months, but years to come.

We are seeing a shift in the dynamics of this decision making process, because whereas before most dealers were looking for their very first automotive dealer website the time has come to renew and through bitter experience the parameters for choice of partner has radically changed.

And it comes back to old fashioned service and real expertise...

The trend has mostly been for content managed websites which means the dealer is responsible for all the updates, offers and information.

Take a look at a lot of dealer websites today and how many have out of date information? If you have a dealer or group website yourself do you ever really look at it and check it from your customers point of view? Do the forms work? If so, are they going to the right person? Are all your used cars displayed? Are the ones you sold still on there? Is there an offer on there which expired last month? Or worse, last quarter?

We sympathise with you, because we don't expect you to have done this. That's a service that your web provider should be doing for you. You have a business to run after all!

The image you portray on your website is vitally important. The majority of people (we are told 90%) will check you out on the web before making any enquiry and base their decision to proceed to the next stage on what they see. If you fall at this hurdle, you will never even know. So why we leave so much to chance?

None of the website portfolio for motortradesolutions.net are fully content managed systems. They are kept up to date by ourselves on behalf of our clients with fast turnaround times and a menu pricing policy.

We build websites with great visual appeal, strong SEO rankings and an industry leading stocklist database system; but the service does not end there. To find out what's different about the approach of Motor Trade Solutions please call us on 0845 658 6880 or send us an email.

• No sales team you just deal direct with the directors.
• Any work you want done is turned around in days, not weeks.
• Creative ideas to maximise the your investment.
• Industry leading Google indexed stocklist database with no extra keying of data required.
• Our skill base includes motor trade people who understand your needs and speak your language.
• As part of our package we provide ongoing support with ideas and creative work.
• We have a fixed price menu for all our services, so you can forecast your costs

www.motortradesolutions.net

Follow us on Twitter or join our Facebook page.

MINI at Life Ball in Vienna

Life Ball 2010 in Vienna

Vines MINI News
2010 Life Ball MINI make their frenetic debut on the red carpet in Vienna. 
Extravagant collector's items are auctioned off for charity.

On 17 July, celebrity fashion designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection’s Francisco Costa personally unveiled to the public the 2010 Life Ball MINIs they personally designed. Last Saturday night, the international style icons accompanied “their” MINIs along the red carpet laid out on Vienna’s City Hall Square on the occasion of the annual AIDS charity event. The three gems on wheels were given a rapturous welcome by the enthusiastic crowds.

Belgian-born US fashion designer Diane von Furstenberg captivated onlookers with a bright red MINI which she had sprinkled with numerous colourful lips. Elegant mother-of-pearl white lent an iridescent touch to the wheel rims, mirror caps and roof of the car. Delivering a similar dash of glamour was the gleaming silver MINI Convertible by New York fashion star Kenneth Cole, with a surface of brushed metal and some 8,000 studs applied by hand. Inside the car, the creative New Yorker showed his keen attention to detail in the fine-leather seats, piping with Swarovski crystals, stud appliqués and embossed logos, among other features. Calvin Klein Collection’s award-winning Women’s Creative Director Francisco Costa designed an arresting MINI Countryman in matt black paintwork with a reflective logo on each of the front doors. The tinted windows lent the car an aura of mystery.

The Life Ball MINI by Calvin Klein Collection’s Francisco Costa went under the hammer for the amount of 40.000 Euro that same evening as part of the amfAR Gala in Vienna in support of the AIDS charity. The other two MINIs will be auctioned at upcoming amfAR events. Total proceeds will go to amfAR, the Foundation for AIDS Research. Dr Wolfgang Armbrecht, Senior Vice President MINI Brand Management, commented: “We can now look back on a successful ten-year partnership with the Life Ball. The event is an excellent platform for the MINI brand, while our involvement allows us to contribute further to the fight against HIV/AIDS.”

Life Ball MINI 2010 designed by Kenneth Cole

Life Ball MINI 2010 designed by Francisco Costa (Calvin Klein Collection)

Life Ball MINI 2010 designed by Diane von Furstenberg

MINI at the 2010 Life Ball.
This was MINI’s tenth successive involvement in Europe’s leading AIDS charity event. The 18th Life Ball was held in Vienna on 17 July 2010 and once again served as a hot spot for international celebrities. This colourful, extrovert event flew the flag for solidarity and provided MINI with the perfect platform on which to highlight its social-political commitment. Global measures to fight HIV/AIDS are a key element of the BMW Group’s involvement on behalf of social causes.

This year’s Life Ball – held to coincide with the 18th International Aids Conference in Vienna that starts the day after the event – took place against a special backdrop. On 17 July, not only Vienna’s City Hall and City Hall Square were dedicated to the red ribbon; the Burgtheater also played its part with the Red Ribbon Cotillion Summer Ball, as will the Austrian Parliament, which hosted the amfAR Gala.

In the spirit of this year’s motto “Sow the Seeds of Solidarity!” and the “Earth” theme, the 2010 Life Ball wanted to sow its seeds around the world wherever the need is greatest.

Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
 
Vines MINI: http://twitter.com/VinesMINI
or visit the Vines MINI Facebook Page. 

www.vinesmini.co.uk

First published to the Vines MINI Group Website and Vines Contract Hire website by Motor Trade Solutions on July 20th 2010.

To view our portfolio or for more information on  

Automotive Website Design
Google Indexed Stock List Databases
Social Media Management and
Outsourced Marketing Services by motortradesolutions.net
please click our logo, call us on 0845 658 6880 or you can email here>>> 

MINI Cooper Clubman £238 with Free Servicing Offer

Kent MINI News
Broad Oak Canterbury MINI Clubman Exclusive Offer

New MINI Clubman with Chili Pack ready to drive away for £238 per month (APR 10.4%) in stock in Pepper White with black roof and chilli pack.

This deal includes:

• FREE Servicing for 5yrs or 50,000 miles
• The first 12 months road tax

This offer is while stocks last, so enjoy this short video and then call our team today or visit our showroom in Broad Oak Road, Canterbury to secure yours.

To see the full details of this deal (including a written credit quotation) please click here.

For the full details go DIRECT TO DEAL by clicking here>>>

Broad Oak MINI
Broad Oak Road
CANTERBURY
Kent CT2 7PX
01227 828899

Broad Oak MINI are a part of the Barretts Motor Group www.barrettskent.co.uk
Follow the Broad Oak MINI Group on Twitter: @KentMINI

MINI at Life Ball in Vienna

Vines MINI News
MINI at Life Ball in Vienna
Vines MINI Dealers of Guildford, Redhill and Gatwick.

Meet the Style Police.
MINI is in full swing at the Life Ball in Vienna. In anticipation of MINI creations made exclusively for the Life Ball 2010 charity auction by Diane von Fürstenberg, Kenneth Cole, and Francisco Costa for Calvin Klein Collection, we track down the Style Police. These fabulous Life Ball Ball mode critics show us who's got it down on the fashion front.

Meet the Designers.
MINI is in full swing at the Life Ball in Vienna. Watch the MINI Space Team's interview with the designers of the three custom MINI creations made exclusively for the Life Ball 2010 charity auction; get up close and personal with Diane von Fürstenberg, Kenneth Cole, and Francisco Costa: Women's Creative Director Calvin Klein Collection.

Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
 
Vines MINI: http://twitter.com/VinesMINI
or visit the Vines MINI Facebook Page. 

www.vinesmini.co.uk

First published to the Vines MINI Group Website and Vines Contract Hire website by Motor Trade Solutions on July 18th 2010.

To view our portfolio or for more information on  

Automotive Website Design
Google Indexed Stock List Databases
Social Media Management and
Outsourced Marketing Services by motortradesolutions.net
please click our logo, call us on 0845 658 6880 or you can email here>>> 

JAGUAR XJ Wins WHAT CAR? Award

Barretts Jaguar News
JAGUAR XJ Wins WHAT CAR? Award
Barretts Jaguar Ashford
Barretts Jaguar Canterbury

JAGUAR XJ WINS WHAT CAR? LUXURY CAR GREEN AWARD

Jaguar has won the Luxury Car category in this year's What Car? Green Awards with its XJ 3.0 Diesel V6 Luxury model with the judges saying it is the best green luxury car money can buy.

The verdict of the What Car? judges was: "In a class dominated by understated design, the Jaguar XJ’s styling takes your breath away. It’s powerful yet athletic, imposing yet sleek. No other luxury car gets as much attention for the way it looks. You’ll enjoy driving the XJ an awful lot more than most of its competition, too. The Jaguar XJ is stunning, in every sense of the word."

The all-new XJ’s beauty is much more than skin-deep. The XJ benefits from the most advanced, powerful and efficient Jaguar powertrains ever and is constructed using Jaguar’s aerospace-inspired aluminium body technology, which makes the XJ lighter than its rivals by at least 150kg. These technologies significantly improve performance, handling and economy, while delivering increased strength, refinement and safety.

What Car? editor-in-chief Steve Fowler said: "British designed and built, the Jaguar is equipped with an efficient, high-tech diesel engine which in a comparatively light car makes for some spectacular emissions figures: CO2 is just 184g/km, while NOx is an equally impressive 0.142g/km.

"Of course, there’s more to these figures than their environmental impact. That low CO2 return means you’ll pay company car tax at just 28 per cent of the Jaguar’s price, so you’ll pay less to the taxman than you would if you drove most of the XJ’s rivals.

"Look no further if you want a luxury car that’s as good for the driver as it is for the environment."

What Car? considered a range of environmental factors, not just CO2 and other pollutants to choose their winners. The best green cars score highly on other important buying considerations, too – from space and practicality to buying and running costs as well as being great fun to drive and to be in.

The all-new XJ takes a new approach to sustainable motoring, with its lightweight aluminium body structure and advanced powertrains. Jaguar has developed its approach to sustainability by focusing on the ‘lifecycle’ of a vehicle; a more stringent approach to sustainability than standalone measures like fuel consumption or CO2 emissions.

Geoff Cousins, Managing Director, Jaguar UK said: "Environmental considerations are increasingly important to car buyers. By taking a lifecycle approach to the new XJ we have minimised the amount of materials used, we use recycled material and low-energy manufacturing processes, as well as making the vehicle easy to recycle at the end of its life."

Jaguar’s aluminium architecture is a significant contributor to the green credentials of the new XJ. It uses around 50 percent recycled material in the body, and plans are in place to increase that figure to 75 percent. This alone creates a saving of three tonnes of CO2 per vehicle, compared to a bodyshell made from new aluminium.

Geoff Cousins added: "This accolade from What Car? demonstrates that we have successfully created a green car without compromising the quality, luxury and sports car-like drive that our customers want to enjoy in their Jaguar. This all helps make the Jaguar XJ more desirable which boosts residual values - industry experts already predict that the new Jaguar XJ will have class-leading residual values; better than Audi, BMW and Mercedes-Benz over the next three years.

"Sales of the new Jaguar XJ, which arrived in dealers at the end of May, have helped Jaguar to a great sales result for the first half of 2010, along with a strong performance for XF and XK. In its first full month on sale, the XJ has taken the market lead outselling the Mercedes S Class and BMW 7-Series."

Equipped with the 3.0-litre AJ-V6D turbodiesel, the XJ delivers an impressive combined economy figure of 40.1mpg and CO2 emissions of 184g/km. The new XJ is priced from £53,900. For more information go to www.barrettskent.co.uk/jaguar

----

To be kept up to date with news, events or offers you can now follow us on Twitter: http://twitter.com/KentJaguar

For more information on new or used Jaguar Cars please visit or call:

Barretts Jaguar Canterbury
The Westgate
CANTERBURY
Kent
CT1 2BL
0845 164 9785

Barretts Jaguar Ashford
The Parade
Orbital Park
ASHFORD
Kent
TN24 0HT
0845 164 9786

View the South East's largest and best selection of Approved Used Jaguar Cars here>>>

Barretts Jaguar of Canterbury and Ashford are part of the Barretts Kent Motor Group.
www.barrettskent.co.uk 

First published to the Barretts Jaguar Website and Barretts Motor Group website by Motor Trade Solutions on July 18th 2010.

To view our portfolio or for more information on  

Automotive Website Design
Google Indexed Stock List Databases
Social Media Management and
Outsourced Marketing Services by motortradesolutions.net
please click our logo, call us on 0845 658 6880 or you can email here>>>