Sales Enquiry Management.
Sales Enquiry Management in the Motor Industry.
Plug the leaks and fill the gaps in your enquiry management processes with Customer Connection.
Enquiries may regarded as the lifeblood of any business, but in a lot of car dealerships they are all too easily disposed of.
When any Sales Manager, Dealer Principal or Owner tells you that things are "quiet", what do they actually mean? Generally what they are commenting on is showroom traffic or that the phone has stopped ringing.
This is usually coupled with comments about how much they are spending on marketing and it still isn't helping.
So if their measure is enquiry levels and they are so precious, why do so many motor dealers not ensure their enquiry processes are more tightly controlled or even worse why do they let them go so easily?
No matter how optimistic we feel about the future and the car market, it is a fair assumption that enquiries will be harder to come by and from a marketing point of view much more expensive to attract.
If 1 in 5 customers buy from you, and your dealership averages 50 enquiries per week you will have 2,080 people per annum who enquired but did not buy. Significant investment was made in bringing these enquiries to your door.
Multiply this statistic over the outlets of a dealer group and the numbers are staggering.
At Customer Connection we provide proactive tools to take your Enquiry Management and CRM to whole new level that allow you to take action - often before it's too late.
The good news is that our products have been developed and designed by motor industry professionals for use in dealerships which means that they are simple to use, low cost, complement your existing enquiry management systems and do not add to your sales manager's workload.
Customer Connection tools are module based allowing you to pick and choose the levels but also upgrade later when you are ready.
If you would like to learn more and find out how Customer Connection could help your business please call Fraser Morrison on 0845 123 5412 or use our ENQUIRY FORM and we will contact you.
Plug the leaks and fill the gaps in your enquiry management processes with Customer Connection.
Enquiries may regarded as the lifeblood of any business, but in a lot of car dealerships they are all too easily disposed of.
When any Sales Manager, Dealer Principal or Owner tells you that things are "quiet", what do they actually mean? Generally what they are commenting on is showroom traffic or that the phone has stopped ringing.
This is usually coupled with comments about how much they are spending on marketing and it still isn't helping.
So if their measure is enquiry levels and they are so precious, why do so many motor dealers not ensure their enquiry processes are more tightly controlled or even worse why do they let them go so easily?
No matter how optimistic we feel about the future and the car market, it is a fair assumption that enquiries will be harder to come by and from a marketing point of view much more expensive to attract.
If 1 in 5 customers buy from you, and your dealership averages 50 enquiries per week you will have 2,080 people per annum who enquired but did not buy. Significant investment was made in bringing these enquiries to your door.
Multiply this statistic over the outlets of a dealer group and the numbers are staggering.
At Customer Connection we provide proactive tools to take your Enquiry Management and CRM to whole new level that allow you to take action - often before it's too late.
The good news is that our products have been developed and designed by motor industry professionals for use in dealerships which means that they are simple to use, low cost, complement your existing enquiry management systems and do not add to your sales manager's workload.
Customer Connection tools are module based allowing you to pick and choose the levels but also upgrade later when you are ready.
If you would like to learn more and find out how Customer Connection could help your business please call Fraser Morrison on 0845 123 5412 or use our ENQUIRY FORM and we will contact you.
Customer Connection: Gives you the REAL reasons why people did not buy from you and provides the information to let you do something about it before it’s too late.
Follow us on Twitter @CustConnection
Labels: CRM, CustConnection, Dealer Principal, enquiry levels, enquiry management, Fraser Morrison, motor industry, sales manager, showroom traffic, Twitter, www.customerconnection.co.uk
